About Us

United Wine Growers is an enthusiastic, dedicated team of experienced multicultural wine lovers with over 35 years’ experience in the field, working with motivated and skilled wine growers and estates. Together we pool our combined resources and knowledge to create a dynamic and tailored route to market for each, as well as acting as their dedicated Export Office. We are reactive and always full of ideas to engage in a Win-Win situation for all!

Our dedicated services involve providing market information to producers/suppliers, market introduction for products, calling on customers, product representation, Brand Ambassadors… with the key target of bringing innovating quality new and different wines to the markets and providing the right route to market for our partner-producers.

United Wine Growers is an enthusiastic, dedicated team of experienced multicultural wine lovers with over 35 years’ experience in the field, working with motivated and skilled wine growers and estates. Together we pool our combined resources and knowledge to create a dynamic and tailored route to market for each, as well as acting as their dedicated Export Office. We are reactive and always full of ideas to engage in a Win-Win situation for all!

Our dedicated services involve providing market information to producers/suppliers, market introduction for products, calling on customers, product representation, Brand Ambassadors… with the key target of bringing innovating quality new and different wines to the markets and providing the right route to market for our partner-producers.

Peter Crameri

Born in New-York (USA), with a Danish mother and English father, Peter started as a trainee from the age of 17 in his Fathers’ négociant business in Bordeaux, focused on export markets. After an intensive period of developing his wine skills, which also took him to all producing continents, later and over time he was heavily involved in a number of reputable wine companies and producers. Today his key role in the business is overseeing the International commercial strategy as well as product sourcing.

Simon Fredericks

Native of Santiago (Chile), like Peter Simon also got thrown early on into the wine world thanks to his own Father, the late Jeffrey Fredericks who was the founder of legendary “PLB” company. In addition to his own long-time passion and knowledge of wine and the market, Simon is also a qualified accountant, and looks after the operational management of the business as well as being involved the key product development and selection processes of the business.

Haiping Gu

Originally from Jiangsu province (China) and a former business owner in the heavy industries near Shanghai, Haiping eventually got caught in the “wine-whirlwind” in 2015 and even went on to pass the WSET exam in her home city of Nanjing, China. Thanks to her wealth of experience in mastering the Chinese way of doing business, and her own network, Haiping has taken on the role of Commercial Manager for China, and bring her tasting skills to product selection for China.